William Sierra
Acting
Biography
William Matthew Sierra is an American former professional wrestling referee and manager better known by his ring name Bill Alfonso. He achieved his greatest success in Extreme Championship Wrestling in the mid-to-late 1990s. He is well known for the whistle that was almost always hanging around his neck, which he blew constantly during his wrestlers' matches In May 1995, he made his debut in Extreme Championship Wrestling as a "trouble-shooting referee".Introduced by Shane Douglas, he angered many ECW fans with strict enforcement of the rules and disqualifications of wrestlers for such ECW traditions as using steel chairs as weapons.n this role, he engaged in a feud with ECW founder Tod Gordon that resulted in several wrestling matches. Since the closing of ECW, Alfonso has appeared in several independent promotions. He worked one match in Xtreme Pro Wrestling as a referee. He has also worked in Elite Wrestling Entertainment as a referee and a manager,as well as managing wrestlers in Squared Circle Wrestling and Pro Wrestling Unplugged.In May 2007, he made his first appearance with Women's Extreme Wrestling, where he serves as a manager and as commissioner. On August 8, 2010, Alfonso took part in Total Nonstop Action Wrestling's ECW reunion show, Hardcore Justice, managing both Rob Van Dam and Sabu during their match against each other. On the following edition of TNA Impact!, the ECW alumni, known collectively as Extreme, Version 2.0 (EV 2.0), were assaulted by A.J. Styles, Kazarian, Robert Roode, James Storm, Douglas Williams and Matt Morgan of Ric Flair's Fourtune stable, who thought they didn't deserve to be in TNA. In October 2002, fellow manager Missy Hyatt sued Alfonso in a case televised on Judge Mathis. She accused Alfonso of damaging her Porsche and was awarded $500. Alfonso is not the only person in his family to have a career in the Professional Wrestling sport, his step brother, former Olympian Bob Roop also spent many years as a wrestler fighting all over the world under a variety of names and gimmicks while his cousin David Sierra has also enjoyed a long career in the ring including a stint in WCW as Fidel Sierra where he is remembered for a controversial feud with Hacksaw Jim Duggan. However, contrary to popular belief, Alfonso is not related to Mike Awesome with whom he spent time with in ECW. The confusion is thought to have stemmed from the fact that Awesome's real surname was Alfonso and the fact that he wrestled in Japan as The Gladiator, a name that Alfonso's real brother Bob Roop also used during his career.
Known For

A regularly scheduled, live, year-round program featuring some of the biggest WWE Superstars.
Raw

The biggest WWE Superstars of the late 1980s and early '90s settle their differences in the ring on "Wrestling Challenge"; featuring exciting matches and memorable interviews, this weekly television series captures an important era of WWE history.
WWF Wrestling Challenge

Relive the glory days of the National Wrestling Alliance through Mid-Atlantic Championship Wrestling's weekly television show.
Mid-Atlantic Championship Wrestling

Walk the dark and hallowed path of he who cannot be buried. The Apocalyptic Warrior who has denied salvation to twenty souls to forge an eternal streak. The dynasty of The Deadman becomes immortal in Undertaker: The Streak. Hear the tales of Shawn Michaels, Triple H, Batista, Big Show, Randy Orton and other victims who have dared to stare across the ring into the cold eyes of The Phenom. From Undertaker's WrestleMania VII debut vs. Jimmy Superfly Snuka to his agonising war with Triple H and the illustrious opponents in between, every chilling encounter is presented here from bell-to-bell.
WWE: Undertaker 20-0 - The Streak

In a Three-Way Dance main event, Sabu faces "The Franchise" Shane Douglas and Terry Funk with the ECW World Heavyweight Title on the line. ECW goes to war with the WWE when Tommy Dreamer faces Jerry "The King" Lawler. Rob Van Dam faces Al Snow. Bam Bam Bigelow battles "Little" Spike Dudley. Taz takes on Chris Candido and more!
ECW Hardcore Heaven 1997

Al Snow teams with Lance Storm to face Triple Threat members "The Franchise" Shane Douglas & Chris Candido. Sabu battles Sandman in a Dueling Canes Match. Taz defends the ECW Television Championship against Bam Bam Bigelow. Tommy Dreamer battles Justin Credible. The Dudley Boyz face Spike Dudley & New Jack. Rob Van Dam battles 2 Cold Scorpio and more!
ECW Living Dangerously 1998
Extreme Action from the Convention Center in Asbury Park, New Jersey.
ECW Fan Cam: May 2, 1997 (Barely Legal II)

This 2-DVD set features 19 of the most brutal matches in the history of "ECW - Extreme Championship Wrestling,"
ECW: Bloodsport The Most Violent Matches

A special look at Bret "Hit Man" Hart in this home video classic highlighting his greatest battles; the Excellence of Execution is at his best against opponents like Shawn Michaels, Jerry Lawler and Kwang.
Bret "Hit Man" Hart

Sabu, Rob Van Dam & Taz join forces to take on the Triple Threat in the main event. Tommy Dreamer teams with a mystery partner to take on Justin Credible & Jack Victory. The Dudley Boyz defend the ECW World Tag Team Championship against Balls Mahoney & Masato Tanaka. Lance Storm faces Jerry Lynn and much more!
ECW November To Remember 1998

Mr. Perfect searches for the perfect stamp; exciting matches filmed exclusively for the WWE Universe, which include: Virgil challenging Shawn Michaels for the Intercontinental Championship; and a 40-man battle royal.
WWE Bashed in the USA
Cactus Jack the most violent of Mick Foley's personalities invokes imagery of violence, bloodshed and sheer uninhabited brutality. He is a performer who went above and beyond the call of duty to achieve victory, leaving logic and sanity behind in order to accomplish his goals. When Cactus Jack competed, two things were guaranteed: all out Mayhem and a hospital ride for his unfortunate opponent. Whether Mick Foley was ripping apart arenas or engrossing fans with his one of a kind interviews, it was impossible to deny that there may never have been a performer who exemplified the hardcore, in your face style of Extreme Championship Wrestling. This is, for the first time anywhere, the complete story of Mick Foley's Extreme Experience.
ECW: The Best of Cactus Jack

See the wild and wacky world of WWE with your hosts Gorilla Monsoon, Johnny Polo, Stan Lane and "Lord" Alfred Hayes!
WWE Bloopers Bleeps and Bodyslams

Cactus Jack faces Sabu in an Extreme Death Match main event. As Raven looks to get his hands on gold by challenging The Sandman for the ECW World Heavyweight Title, Tommy Dreamer looks to plow through Stevie Richards and Blue Meanie to get his hands on Raven. Public Enemy is in for a painful surprise when an infamous duo returns. All this and more!
ECW Holiday Hell 1995

One of the most intense rivalries in ECW history comes to a head when Tommy Dreamer teams with Terry Funk to battle Raven and Cactus Jack. The Sandman challenges Mikey Whipwreck for the ECW Championship. Taz shows his true colors when Commissioner Tod Gordon takes on Bill Alfonso. Plus, Rey Misterio Jr. faces Psicosis in a Mexican Death match.
ECW November to Remember 1995

"The Franchise" Shane Douglas prepares to defend the ECW World Heavyweight Title against "Ravishing" Rick Rude's personally selected mystery opponent. Bam Bam Bigelow introduces Spike Dudley to extreme crowd surfing. Beulah and Fonzie battle in a bloody brawl. Former nemeses "The Original Gangsta" New Jack and John Kronus join forces to battle their mutual enemy the Dudley Boys for the ECW World Tag Team Titles. "The Hardcore Icon" The Sandman faces "The Homicidal Suicidal Genocidal Death-Defying Maniac" Sabu for the first time ever, Jerry Lynn vs. Justin Credible, Chris Candido vs. Lance Storm, and more!
ECW As Good As It Gets

Public Enemy and The Gangstas take their rivalry to the streets; Konnan challenges The Sandman for the ECW World Heavyweight Championship; Mikey Whipwreck defends the ECW World TV Title against Too Cold Scorpio; Stevie Richards vs. Sabu.
ECW House Party 1996

The main event sees 2 Cold Scorpio & Sandman battle The Gangstas and The Headhunters in a 3-Way Dance Tag Team Match. Mikey Whipwreck steps into the ring against the suicidal, homicidal, genocidal Sabu. Tommy Dreamer teams with The Pitbulls to take on "Prime Time" Brian Lee & The Bruise Brothers. Plus, Shane Douglas and Axl Rotten face off, Taz meets Chris Jericho, and more!
ECW Massacre on Queens BLVD

Shane Douglas vs. Raven for the ECW World Heavyweight Title in the main event; Rob Van Dam goes one-on-one with Sabu; The Dudley Boyz vs. The Pitbulls in a tag team match; Taz and Devon Storm meet in singles action; Brian Lee vs. Tommy Dreamer.
ECW Hostile City Showdown 1996

Rhino joins forces with The Impact Players to face Raven, Tommy Dreamer & The Sandman in the main event. Rob Van Dam defends the ECW Television championship against Taz. Mike Awesome defends the ECW World Heavyweight Championship against Masato Tanaka. Sabu faces Chris Candido. Jerry Lynn collides with Tajiri. Plus, New Jack and much more!