Milan Cools
Editing
Biography
Milan Cools is a Belgian videographer and editor, best known for collaborating with YouTuber and internet personality Average Rob. After completing his secondary education in Drama at the H. Pius X-Instituut in Antwerp, he pursued Film, TV, and Video studies at NARAFI in Brussels (2014–2018). He later specialized in Visual Effects at Middlesex University in London. During his studies, Milan gained experience in multi-camera productions for live concerts, festivals, and sports events, working on projects for bands like Bastille and events like Tomorrowland. In 2021, he joined Average Rob and his brother Arno the Kid, filming and editing YouTube videos focused on extreme sports and Belgian culture. His work has earned multiple awards, including Best Videographer at De Jamies 2022 and Best Online Video of the Year in 2024 for The Day I Became an IRONMAN. In 2023, their web series also won the Online Video Series award at Kastaars!.
Known For
After completing a full Ironman in 2023, Average Rob was faced with the question: "What's next?" The answer—one of the toughest endurance challenges in the world. In this first episode, he embarks on the legendary Marathon des Sables, a grueling 250-kilometer race across the Sahara Desert, where athletes must endure scorching temperatures of up to 50º Celsius while carrying all their own supplies. With the help of an experienced team, he takes on this extreme test of resilience, pushing his limits like never before.
Marathon Des Sables
Average Rob embarks on a six-month journey to complete an Ironman triathlon, undergoing rigorous training and meeting with world champions Luc and Frederik Van Lierde. Alongside his brother Arno, Rob faces both physical and mental challenges to achieve their ultimate goal.
ROAD TO IRONMAN
Two brothers. One unforgiving desert. No way back. In The Toughest Footrace on Earth, Average Rob and Arno The Kid enter the Moroccan desert for the Marathon Des Sables Legendary — an impulsive decision that turns into a relentless battle against the heat, injuries and themselves. What follows is a physical and mental ordeal without filters or excuses. After six months of intensive preparation, Rob & Arno are at the start of a nearly impossible adventure: a gruelling 250-kilometre walk through the scorching Sahara desert, braving sandstorms, unbearable heat and complete exhaustion. From the first training to the last step across the finish line, you get an unfiltered view of the brothers' unparalleled journey. Along the way, they meet inspiring individuals, all of whom, based on their own personal motivation, take on the battle with themselves on the hottest stage in the world.
The Toughest Footrace on Earth
Short film by Milan Cools, about being a fighter, and reminding oneself of the hurdles we have overcome to be where we are.
FOCUS
"On the 29th of May 2020, my friend Miguel and I decided to go for an impulsive shoot. I came up with some shot ideas and wrote a small poem, which was then translated to Portuguese by my buddy Miguel Ribeiro, who is also the actor in this video. I felt the need to say something about the current situation we're in, and I'm very happy with the way we did that." (Milan Cools)