Сергій Нікітюк

After being suddenly laid off from his high-paying job at a bank, Max decides to fulfill a long-held dream—to move to the countryside. But his wife, Masha, is a die-hard city girl who can’t live without shopping and beauty treatments. Masha is categorically against moving to Senkivka. After losing the argument, she agrees to take a look at a little cottage in the village. Now Max’s task is to make Masha want to stay. His neighbors, Vasyl and Lyuba, step in to help him.

A group of young contestants from Ukraine compite against each other in a variety of challenges to determine who will win title of the new 'Ukrainian supermodel' along with a lucrative modelling contract, and other prizes in the hope of a successful future in the modeling industry.