Jakob Berg

Joakim Lundell, one of Sweden's most influential influencers, has a dark past. When he was eight years old, he was taken away from his family and placed in a foster home, without understanding why. In the journal entries from social services, Joakim is described as an abandoned child. The grief of being rejected has haunted him throughout his life. Now Joakim wants to know why his life turned out the way it did.

Joakim Lundell is one of Sweden's new rulers. For more than ten years, he has shared his life and everyday life with the audience through his increasingly large social media accounts. But who is he really? What is true and what is false about his famous childhood? And what happened when Joakim Lundell and his brother became enemies and Sweden's biggest YouTube drama exploded? An investigative documentary series by Bo-Göran Bodin