Steve Folks

"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."

A nostalgic look at the history of Myrtle Beach, 1900-1965. Featuring the Ocean Forest Hotel, Hurricane Hazel, The Myrtle Beach Pavilion, Sun Fun Festival, motor inns, guests houses, tourist attractions, and "beach music."