Ihor Kondratyuk

X-Factor / Йкс-Фа́ктор is the Ukrainian version of the British format The X-Factor — a musical talent show, the main purpose of which is to find and develop the singing talent of the contestants. All contestants are selected through public auditions.

Maxim "Cruel Addict" Doshi, is desperately trying to break through to fame, by all mental and non-mental ways. But things don't go according to plan when public opinion gets in the way.

Even before the days of top-rated global shows, Ukrainian television had no money for international formats. To retain viewers, TV workers created original programs. As a result, cult TV shows appeared and gave Ukraine stars who became symbols of the era. Ihor Pelykh sends strangers on a romantic journey, Kuzma Skryabin makes the contestants spend money quickly, and Ihor Kondratyuk makes stars in one day. This is a story about the diverse and sincere Ukrainian television of the noughties, the legacy it left and why everything changed.