Joe Caroff

The story of Operation Market Garden—a failed attempt by the allies in the latter stages of WWII to end the war quickly by securing three bridges in Holland allowing access over the Rhine into Germany. A combination of poor allied intelligence and the presence of two crack German panzer divisions meant that the final part of this operation (the bridge in Arnhem over the Rhine) was doomed to failure.

He may not be household name, but Joe Caroff is one the most influential graphic designers of the 20th century. His work is a history of the pop culture of our time: from iconic corporate logos (like ABC News and ORION Pictures) and book jackets (Norman Mailer’s The Naked and the Dead) to some of the most instantly recognizable “title treatments” for such classics as WEST SIDE STORY, A HARD DAY'S NIGHT, CABARET, LAST TANGO IN PARIS, MANHATTAN, and the James Bond gun logo. Caroff’s story is told by the centenarian himself, with reminiscences of growing up during the Depression and service in WWII, along with interviews with Phyliss Caroff, his wife of over 70 years, producer Mike Medavoy, and others.