Production
Set against the competitive world of Lagos Fashion Week, three emerging designers fight for the visibility that could transform their careers. Through their experiences, the documentary explores ambition, identity and the often unseen forces that determine who gets noticed, and who gets left behind, in Nigeria’s fashion industry.
Ibironke, a Nigerian-American woman whose life is stagnant, engages in self-destructive behaviors to cope. Her concerned sister calls her one day to propose a family trip to Nigeria for spiritual assistance. Ibironke is totally against this and continues to engage in her bad habits—including a casual relationship with an engaged prospective business partner who has a baby on the way. When their post-sex discussion accelerates into a fight, an ancestor who has dropped Easter eggs throughout her day appears in her mirror, terrifying her. She immediately knows this climactic sighting is a radical call for change.
In his short lifetime, J Dilla was a musician, producer and visionary who profoundly influenced rap and hip-hop. Given how prolific he was in his 32 years, why didn't his accolades come sooner?
Travel with Major Lazer to Ghana and Nigeria to make the world smaller by making the party bigger. They are collaborating with cutting-edge Afrobeats artists including Mr.Eazi, Efya, Teni, Sarkodie and Amaarae as they explore the culture and history of Africa. Chasing the Sound: Major Lazer, watch now only on YouTube.