Maïté

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

If you think a peeled tomato is the daughter of a Brazilian footballer, a crusty sea bass is a bad coffee and cumin is an inappropriate gesture: look no further, you're hopeless in the kitchen! This video is for you. The kitchendales, three handsome, athletic, funny, nice boys, will initiate you and teach you simple and fast recipes.

Fascinated by the dazzling small screen, Bernard leaves home sweet home, daddy and mummy and his native city (Toulouse) to try his luck in Paris.

In this mainstream French comedy, a television writer creates a hit series based on the experiences of her housekeeper. The writer Nathalie does this in desperation as she has a deadline and is utterly blocked. She goes to Petlet and begins transcribing her memories of the lively goings on in her rural home village. Each memory is an episode in itself, and the show becomes a smash hit, but when Petlet realizes that her boss has been cashing on her life stories and taking all the credit, she gets angry and quits leaving Nathalie with no maid and no one to watch her children. Later Petlet's adult children demand that their mother return to demand credit and a piece of the action. But Petlet remains undecided.