Ann Söderlund

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Swedish celebrities put their baking skills to the test and bake their best to impress the rock-hard jury for the chance to win SEK 50,000 for charity. Under time pressure, they will bake everything from delicious cookies to magnificent cakes.

Well-educated, well-known Swedes compete for a pot of money that goes to charity. Mikael Tornving provides the answers and the contestants ask the questions.

Schulman show is a web-TV program on aftonbladet.se which premiered 30 October 2009. It is structured as a talk show in which TV host Alex Schulman talks with recurrent Ann Söderlund and Markus Larsson and usually a guest in each program. The topics are current entertainment events. Each program has had between 350,000 and 500,000 viewers, making it the Swedish breakthrough for Web TV.