Margarita Tsomou

SOAP manipulates the language of cinema and soap operas, accompanying a group of left-wingers’ attempt to infiltrate right- wing social networks. The tactic chosen by the group, composed of intellectuals and cultural agents, is the creation of a telenovela that would convey subversive messages in the apparently conservative form of the religious cultural product.

Half a century after La speakerine, rediscovered in 2018 at the Berlinale, Margarita Tsomou, co-editor of the feminist magazine Missy and professor of performing arts, revisits the practice of television advertising to advance inclusive feminism. A new manifesto addressed to the film industry as well.