Marcello Serpa

The documentary “Comercial” brings a portrait of Brazilian advertising, from the perspective of the production of advertising films, told through the eyes of scene directors, creatives and clients; from those who lived the golden age of advertising in Brazil, to the professionals of the new generation; talking about the challenges, changes, the future of advertising films in Brazil and new language trends.

In a fairytale setting, the movie explains the disastrous war on drugs by telling the story of a dragon banished from an ancient kingdom, and how people that spent time with the dragon were thrown in jail.