Camila Battistetti

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.

Two mothers, three children, a car. Fifteen minutes of travel from an apparently uncontrollable chaos to extreme relaxation, in a situation that oscillates in the indiscernible limits between documentary and fiction.