Christian Sutton

Visual album by Denzel Curry, Kenny Beats performing UNLOCKED (Animated Short).

Music video for the songs "U" and "For Sale?" by Kendrick Lamar.

Get to know the artists behind plugg—the Atlanta-based hip-hop subgenre that first surfaced on SoundCloud in the mid-2010s—which layers airy synths and addictive melodies over heavy trap beats and video game-inspired tracks. Pioneered by producers like Mexikodro and members of the BeatPluggz collective, see how these innovators are reimagining hip-hop and pushing this explosive sound forward on SoundCloud and beyond.