Larry Tye

Explore the Kennedy family's rise to power and how personal relationships within the Kennedy dynasty shaped national and global events from the Cold War to the Wall Street crash.

The story of a powerful political and economic dynasty, fundamental to understanding the turbulent destiny of the United States of America throughout the 20th century; of nine brothers who had truly extraordinary lives, marked by both greatness and tragedy: the story of the Kennedy family.

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.