Production
This sponsored film from Chicago’s Goldsholl Design & Film Associates captures the lively world of pre-1960s advertising through animation and collage techniques. As a filmic treatise on corporate identity, Faces and Fortunes explores the legacy and importance of “personality” achieved through the branding practices of industries, organizations and companies. The film was sponsored by the Kimberly-Clark Corporation, produced & directed by Morton Goldsholl, conceived by Millie Goldsholl and executed by Wayne Boyer, Larry Janiak and Millie.
Dedicated to the men, women and children of Mars, this fantastical animation uses the simplest of elements: solid backgrounds, block letters, and a length of metal chain. The creatures created are the kind of strange and other-worldly beings that thrive only in children’s dreams and play.
Back in 1957, Mort & Millie loaded the kids in the back of the car and headed downtown. Mort drove while Millie shot out the window. The result of this magical family car ride is Night Driving, Mort & Millie’s first experimental film. Chicago’s vibrant nightlife is transformed to a soft-focus view of colored spheres.
An experimental film made by Millie and Morton Goldsholl, with kaleidoscopic effects in which light and color movements are recorded before a stationary camera with a distorted lens.
Sponsored film produced for Crescent Cardboard Company showcasing the superiority of "line kote" cardboard versus "hot press" cardboard in the design and production of graphic art.
A boy who walks on his hands enjoys a different view of the world, much to the chagrin of the adults in the town in which he lives.
A sponsored film made by Millie Goldsholl (of Chicago's Morton Goldsholl Associates) for Karolton Envelope Company, a division of Kimberly-Clark. Morton & Millie Goldsholl ran Morton Goldsholl Associates, one of Chicago's leading graphic design studios in the 1950s. The studio became recognized for their animations, progressive hiring practices and developing corporate branding packages for various companies.
Experimental film made by the husband and wife duo. The human form takes center stage, while The Electrosoniks (Philips Recording 600-047) set an other-worldly tone.
Sponsored film made by Goldsholl Associates for Kimberley-Clark Coporation. Through animation and still photography, and live action, the film introduces viewers to the company's "TexoPrint" product - a versatile plastic printing paper.
A short version of Mort & Millie Goldsholl's Night Driving (1957) set to the sounds of Jazz Guitarist, Elek Bacsik. This shortened version was presumably sponsored by Philips electronic company and Mercury Records. As the final card states, this experimental visual film "offers a new experience in 'seeing sound.'" It went on to win a bronze medal in the Brussels Film Festival.
Promotional film on the use, application, and benefits of photography and film produced for the Eastman Kodak Company.
Sponsored film produced by the Magazine Publishers Association expressing the many features of an American magazine.
