Millie Goldsholl
Writing
Known For

Promotional film on the use, application, and benefits of photography and film produced for the Eastman Kodak Company.
Worth How Many Words
A sponsored film made by Millie Goldsholl (of Chicago's Morton Goldsholl Associates) for Karolton Envelope Company, a division of Kimberly-Clark. Morton & Millie Goldsholl ran Morton Goldsholl Associates, one of Chicago's leading graphic design studios in the 1950s. The studio became recognized for their animations, progressive hiring practices and developing corporate branding packages for various companies.
Envelope Jive

A boy who walks on his hands enjoys a different view of the world, much to the chagrin of the adults in the town in which he lives.
Up Is Down

Experimental film made by the husband and wife duo. The human form takes center stage, while The Electrosoniks (Philips Recording 600-047) set an other-worldly tone.
Dissent Illusion

Rebellion of the Flowers tells the story of a gardener, Jan, who “understood nature’s needs” and worked hard to grow and care for his plants. He protected and looked after his flowers, providing them with “love and gentle care.” He took great pride in his work and, as a result of his labor, felt “filled with purpose” and “close to God.” However, Jan’s love and adoration of the flowers transforms into a distortion of his power, as he becomes jealous of the flowers bowing “under the intense authority of the sun.” Jan’s body reflects this internal transformation, and he becomes a looming totalitarian figure demanding the obedience of his flowers. When he realizes that his shadow can block the sun, the flowers rebel and twist around his body, drawing him into the earth. The next morning, the sun comes out, and a “sparking and sweet smell” (perhaps Jan’s body transformed into metaphorical fertilizer) mixes with the natural perfume of the flowers.
Rebellion of the Flowers

Dedicated to the men, women and children of Mars, this fantastical animation uses the simplest of elements: solid backgrounds, block letters, and a length of metal chain. The creatures created are the kind of strange and other-worldly beings that thrive only in children’s dreams and play.
Intergalactic Zoo

A short version of Mort & Millie Goldsholl's Night Driving (1957) set to the sounds of Jazz Guitarist, Elek Bacsik. This shortened version was presumably sponsored by Philips electronic company and Mercury Records. As the final card states, this experimental visual film "offers a new experience in 'seeing sound.'" It went on to win a bronze medal in the Brussels Film Festival.
Night Driving (Short Version)
Sponsored film made by Goldsholl Associates for Kimberley-Clark Coporation. Through animation and still photography, and live action, the film introduces viewers to the company's "TexoPrint" product - a versatile plastic printing paper.
TexoPrint
An experimental film made by Millie and Morton Goldsholl, with kaleidoscopic effects in which light and color movements are recorded before a stationary camera with a distorted lens.
Lens Distortion #10

Back in 1957, Mort & Millie loaded the kids in the back of the car and headed downtown. Mort drove while Millie shot out the window. The result of this magical family car ride is Night Driving, Mort & Millie’s first experimental film. Chicago’s vibrant nightlife is transformed to a soft-focus view of colored spheres.