Son Sung-deuk
Directing
Known For

I-LAND (아이랜드) is a South Korean boy group reality survival show produced by Mnet and organized by Belift Lab, which at the time of airing was a joint venture between entertainment companies CJ ENM and HYBE. It premiered on June 26, 2020 and broadcasted every Friday at 11 p.m. KST on Mnet. A second season, I-Land 2, was expected to premiere in the first half of 2022 featuring female trainees; however, on July 15, 2022, it was announced that it would be postponed. Instead in 2023, HYBE partnered with JTBC to produce R U Next? featuring trainees who would debut in Illit, signing with Belift Lab, becoming labelmates with Enhypen. On July 24, 2023, Mnet announced the second season titled I-Land 2: N/⍺, not in affiliation with Hybe or Belift Lab, featuring female trainees. The show started airing in April 2024, and is collaborating with The Black Label, with the final lineup debuting in WakeOne.
I-LAND

&AUDITION - The Howling - is a 2022 Japanese and South Korean boy group reality survival show created by HYBE Labels Japan. It premiered on July 9, 2022 and broadcasted every Friday at 11 p.m. KST on Hulu.
&Audition - The Howling

Shot at the Olympic Stadium in Seoul during the BTS World Tour ‘Love Yourself’ to celebrate the seven members of the global boyband and their unprecedented international phenomenon.
BTS World Tour: Love Yourself in Seoul

The Debut: Dream Academy is a talent competition reality show created as an international collaboration between record labels Hybe and Geffen Records aimed at creating a global girl group. The fan-interactive project involves 20 female candidates from around the world competing in three "missions" to test their artistry. Eliminations occur after each mission, leaving 10 contestants to compete in the finale, during which the final group's members will be decided.
The Debut: Dream Academy

World Scout: The Final Piece is a survival show created by HYBE and Geffen Records. The first episode premiered on February 24, 2026 at 8PM (JST) exclusively through Abema. The show would follow the process of selecting a fourth and final member their upcoming global girl group, out of 14,000 applicants.