Joakim Jonason

"Camitz - another time, another place" - About the Swedish filmmaker Jhoan Camitz who directed the Spice Girls first video "Wannabe". He was a willful creator who won several awards for his iconic and offbeat commercials. Johan Camitz was killed in a chaotic car accident in New York, 2000. He was crossing a street when he was hit by a suv with a dying man behind the wheel.

A collection of short films from the the world-famous, controversial advertising campaign for Diesel. The films are; Magic 55, Hot Couture, Le Look Le Plus Cool, Le Look Le Plus Cool 2, Business As Usual, East Side Story and Battle of Ardennes.