Ana Vlad

Herculane Baths, one of the oldest resorts in Europe, the place where, a few centuries ago, kings and queens were diving in the healing waters, became a maze where people get lost while looking for something better. Relu, Mitica and Gelu, three masseurs, are tour guides through the maze of an Eastern Europe garden of Eden.

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.