Joe Sedelmaier

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

By presenting the life and times of Raymond E. Bowles, one of our nation's greatest visionaries, this short seeks to finally set right a grave injustice.

A fantasy-parable by Joe Sedelmaier on the general absurdities of life, as depicted by two executives-turned-sportsmen, whose prey is a runaway car in the woods. Their trophy symbolizes the life which they think they have escaped.