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Bobbito Garcia

Bobbito Garcia

Directing

Biography

NYC native Bobbito García is a freelance creative who has put an indelible footprint on multiple urban movements. During the 1990s, the legendary air personality was one-half of the “Stretch and Bobbito” program on WKCR. The duo introduced the world to an unsigned Nas, Biggie, and Wu-Tang, as well as an unknown Jay-Z, Eminem, and the Fugees. The total record sales for all the artists that premiered on their platform exceed 300 million. In 1998, the Source Magazine voted them as “The Best Hip Hop Radio Show of All Time.“ As the progenitor of sneaker journalism, García penned his landmark Source article “Confessions of a Sneaker Addict” in 1990, then in 2003 became the critically acclaimed author of Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 (Testify Books). In 2005, ESPN’s “It’s The Shoes” series, hosted by Bobbito, became the first show on the subject in broadcasting history. A former professional basketball player in Puerto Rico, García performed in the ground breaking Nike “Freestyle” commercial. In 2007, the brand released seven co-designed Air Force 1 sneakers bearing his name. The voice of EA Sports’ popular NBA Street video game is also a world-renowned DJ, who has spun World, Soul and Jazz music at Lincoln Center, Central Park SummerStage, and the Smithsonian (DC).

Known For

Copyright Criminals
6.8

Copyright Criminals examines the creative and commercial value of musical sampling, including the related debates over artistic expression, copyright law, and (of course) money. This documentary traces the rise of hip-hop from the urban streets of New York to its current status as a multibillion-dollar industry. For more than thirty years, innovative hip-hop performers and producers have been re-using portions of previously recorded music in new, otherwise original compositions. When lawyers and record companies got involved, what was once referred to as a “borrowed melody” became a “copyright infringement.” The film showcases many of hip-hop music’s founding figures like Public Enemy, De La Soul, and Digital Underground—while also featuring emerging hip-hop artists from record labels Definitive Jux, Rhymesayers, Ninja Tune, and more.

Copyright Criminals

2009Movie
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6.0

On the surface, 'A Genius Leaves the Hood' chronicles how hip-hop's most successful rapper of the past two decades reached the top; but at its core, the film attempts to divulge the savvy and cunning business acumen of a mogul who decided that being at the top of the charts wasn't enough. This unauthorized biography explores the mind of a man who never played by the rules and admits it, uncovering the price Mr. Carter paid for his success through recent controversies including the racial debate of the Barneys deal, feud with Harry Belafonte and clashes with community activists over the construction of the Barclay Center. The film also explores rumors of association with the Illuminati, a highly publicized separation from the Roc-A-Fella crew, his estranged relationship with rapping mentor Jaz-O, and break up with business partner Damon Dash.

A Genius Leaves the Hood: The Unauthorized Story of Jay Z

2014Movie