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Bobbito Garcia

Bobbito Garcia

Directing

Biography

NYC native Bobbito García is a freelance creative who has put an indelible footprint on multiple urban movements. During the 1990s, the legendary air personality was one-half of the “Stretch and Bobbito” program on WKCR. The duo introduced the world to an unsigned Nas, Biggie, and Wu-Tang, as well as an unknown Jay-Z, Eminem, and the Fugees. The total record sales for all the artists that premiered on their platform exceed 300 million. In 1998, the Source Magazine voted them as “The Best Hip Hop Radio Show of All Time.“ As the progenitor of sneaker journalism, García penned his landmark Source article “Confessions of a Sneaker Addict” in 1990, then in 2003 became the critically acclaimed author of Where’d You Get Those? NYC’s Sneaker Culture: 1960-1987 (Testify Books). In 2005, ESPN’s “It’s The Shoes” series, hosted by Bobbito, became the first show on the subject in broadcasting history. A former professional basketball player in Puerto Rico, García performed in the ground breaking Nike “Freestyle” commercial. In 2007, the brand released seven co-designed Air Force 1 sneakers bearing his name. The voice of EA Sports’ popular NBA Street video game is also a world-renowned DJ, who has spun World, Soul and Jazz music at Lincoln Center, Central Park SummerStage, and the Smithsonian (DC).

Known For

Sneaks
6.1

Ty, a misguided, one-of-a-kind designer sneaker, doesn’t know life outside the comforts of his velvet-lined shoebox. After his sister is stolen by a shady collector, Ty must venture into New York City to find and rescue her. In his adventure, Ty meets a ragtag group of footwear friends from all walks of life who help him find the courage to step outside of his shoebox and find his sole-mate.

Sneaks

2025
Vice Versa
N/A

Independent, immersive, and provocative documentary specials giving voice to radical and unapologetic points of view and tackling broken systems and corrupt power structures head on.

Vice Versa

2020
Prison Song
5.5

Elijah has been bounced from group home to group home throughout his turbulent young life. What has sustained him is his art. After a promised scholarship is taken away, Elijah ends up in a fight that result in the death of another boy. Now, sentenced to a minimum of fifteen years, the young man must find a way to keep his soul alive behind bars or turn into a hardened bitter criminal.

Prison Song

2001
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N/A

Bibbito Garcia takes you across the country to check out some of the rarest and most unusual sneaker collections owned by celebs.

It's the Shoes

2005
Stretch and Bobbito: Radio That Changed Lives
8.0

Exploring the social impact of what The Source Magazine in 1998 voted, "The Best Hip Hop Radio Show Of All-Time." The documentary film is the story of quirky friends who became unlikely legends by engaging their listeners and breaking the biggest rap artists ever.

Stretch and Bobbito: Radio That Changed Lives

2015
Freestyle: The Art of Rhyme
6.9

From neighborhood ciphers to the most notorious MC battles, "Freestyle: the Art of Rhyme" captures the electrifying energy of improvisational hip-hop--the rarely recorded art form of rhyming spontaneously. Like preachers and jazz solos, freestyles exist only in the moment, a modern-day incarnation of the African-American storytelling tradition. Shot over a period of more than seven years, it is already an underground cult film in the hip-hop world. The film systematically debunks the false image put out by record companies that hip-hop culture is violent or money-obsessed. Instead, it lets real hip-hop artists, known and unknown, weave their story out of a passionate mix of language, politics, and spirituality.

Freestyle: The Art of Rhyme

2000
On the Road with Judas
6.7

A successful New York businessman leads a double life as a computer thief.

On the Road with Judas

2007
All the Streets Are Silent: The Convergence of Hip Hop and Skateboarding (1987-1997)
7.0

In the late 1980s and early 1990s, skateboarding and hip-hop culture collide in downtown Manhattan. Archival footage from the era showcases the fusion of these two forms of expression.

All the Streets Are Silent: The Convergence of Hip Hop and Skateboarding (1987-1997)

2021
Doin' It in the Park: Pick-Up Basketball, NYC
6.6

An independent documentary directed by Bobbito Garcia and Kevin Couliau. The film explores the definition, history, culture, social impact and global influence of New York's outdoor summer basketball scene, the worldwide 'Mecca' of the sport.

Doin' It in the Park: Pick-Up Basketball, NYC

2012
Copyright Criminals
6.8

Copyright Criminals examines the creative and commercial value of musical sampling, including the related debates over artistic expression, copyright law, and (of course) money. This documentary traces the rise of hip-hop from the urban streets of New York to its current status as a multibillion-dollar industry. For more than thirty years, innovative hip-hop performers and producers have been re-using portions of previously recorded music in new, otherwise original compositions. When lawyers and record companies got involved, what was once referred to as a “borrowed melody” became a “copyright infringement.” The film showcases many of hip-hop music’s founding figures like Public Enemy, De La Soul, and Digital Underground—while also featuring emerging hip-hop artists from record labels Definitive Jux, Rhymesayers, Ninja Tune, and more.

Copyright Criminals

2009
Just for Kicks
7.0

Just for Kicks is a 2005 documentary film about the sneaker phenomena and history. It includes self confessed "sneakerheads" like Grandmaster Caz, Reverend Run, and Missy Elliott. It tells the story of the legendary Nike Air Force One's, or as they are called in New York "Uptowns." Also about the beginning of Air Jordans. The documentary also tells the story of how hip-hop pioneers DJ Run, Jam Master Jay, and DMC had everyone wearing Adidas Superstars with their smash hit "My Adidas."

Just for Kicks

2005
Jamel Shabazz Street Photographer
6.4

Documentary following the career of Brooklyn-born photographer Jamel Shabazz, who captured hip-hop in its infancy long before it became a worldwide phenomenon. His iconic images of kids sporting sneakers and savvy street style caught the essence of hip-hop as it exploded onto the streets of New York. Intimate interviews with Shabazz and hip hop pioneers explore the hundreds of individual stories and urban history behind a revolutionary cultural movement.

Jamel Shabazz Street Photographer

2013
Adult Rappers
7.9

This documentary feature pulls back the curtain on the world of ‘working class’ rappers. The film spotlights independent artists struggling to find a balance between making a living and pursuing their art alongside the never-ending saga of age and relevance. Weaved together through a series of 30 plus interviews that are devoid of the ego so common in the business of music, especially hip-hop, the film traverses the country (USA) to explore the myths and misconceptions of life as a full-time rapper.

Adult Rappers

2015
Gunnin' for That #1 Spot
6.2

The film follows 8 of the top high school basketball players in the US at the time of filming, in 2006. The plot centers around the first annual Boost Mobile Elite 24 Hoops Classic game at the legendary Rucker Park in Harlem.

Gunnin' for That #1 Spot

2008
Rock Rubber 45s
N/A

A cinematic odyssey exploring the connectivity of global basketball, sneaker, and music lifestyle through the firsthand lens of authentic NYC culture orchestrator Bobbito García. The film explores García’s youth dealing with mistreatment, educational quandaries, identity, and loss as well as his ascension to self-determination as an adult freelance creative.

Rock Rubber 45s

2018
Big Chips
N/A

A short documentary about Kember Walker in his young days of playing basketball at Rice High School.

Big Chips

2019
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6.0

On the surface, 'A Genius Leaves the Hood' chronicles how hip-hop's most successful rapper of the past two decades reached the top; but at its core, the film attempts to divulge the savvy and cunning business acumen of a mogul who decided that being at the top of the charts wasn't enough. This unauthorized biography explores the mind of a man who never played by the rules and admits it, uncovering the price Mr. Carter paid for his success through recent controversies including the racial debate of the Barneys deal, feud with Harry Belafonte and clashes with community activists over the construction of the Barclay Center. The film also explores rumors of association with the Illuminati, a highly publicized separation from the Roc-A-Fella crew, his estranged relationship with rapping mentor Jaz-O, and break up with business partner Damon Dash.

A Genius Leaves the Hood: The Unauthorized Story of Jay Z

2014