Andres Pardo

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In a world where technological progress is conceived as an arrow pointing forward, why do some people insist on continuing to work with equipment others refer to as obsolete? Analog Thinking answers that question by documenting the meticulous work of those who choose that path. The screen becomes filled with wonderful objects—optical toys, cameras, projectors, film stock cans, moviolas… And the testimonies from those creators invite us to discover a universe that has a lot to do with both craftsmanship and the collective experience—an instance of thinking with your hands that is only possible with curiosity and patience. And among the words, practices and artifacts, Analog Thinking also saves a place for the images that are born from all of that. And it reminds us that, even in this digital age, they still have a lot to teach us about waiting and making mistakes, surprise and beauty.

One day filmmaker Andres Pardo stumbles across 2,000 feet of Super 8 family footage at a flea market. Featured in all these 1970's home movies is a lovely young blond-haired girl, Larisa. Teaming up with a photographer friend, Pardon decides to investigate, uncovering the fascinating story behind the footage.

Novaro, the Mexican Colosus traces the unknown story of one of the greatest comic book publishers in the world, which reigned for more than 30 years before disappearing without saying goodbye in 1985. Their fans never understood what happened. Novaro only disappeared without leaving a trace. Only the comics remained.