Acting
In pursuit of the best that the winter of 2012 had to offer, the Absinthe crew employed a dual strategy to both hustle & hunker down waiting. In a year of erratic snowfall, there was no other way to slay. But by splitting up and spreading out across the globe in smaller groups, they stacked the odds in their favor. The strategy worked. Tight, agile crews tuned themselves to local frequencies enabling them to tap into record-breaking dumps in Europe, heavy sessions in the Pacific Northwest, Japan, and ultimately, Alaska. It was a winter with Resonance: new riders came on board, new locations were exposed and as always, the Absinthe cameras captured all the action on film.
Dopamine is a naturally occurring chemical in the brain that influences movement and reward. At the core of progressive snowboarding, it is movement and reward that provide a natural motivation for riders like Bode Merrill, Victor De Le Rue, and Brandon Cocard to evolve and innovate. These explorers of mountain and mental landscapes led the charge this year, changing the definition of what can be done on a snowboard, and changing the guard. From the Yukon, Kootenays, Valhallas, Monashees, Dolomites, and Pyrenees, the Absinthe crew proves Dopamine is free, but you have to get out there to earn it.
Iconic snowboarder Travis Rice and friends embark on a multi-year mission to follow the North Pacific Gyre's flow. As Rice and the crew experience the highs and lows of a journey unlike any previously attempted, cutting-edge cinematography captures some of the world's most remote environments bringing breathtaking scenery and thrilling action to viewers worldwide.
