
Bruce Friedrich
Directing
Biography
Bruce Gregory Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator-funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. He is also a co-founder of the alternative protein venture capital firm New Crop Capital. Friedrich previously worked for PETA and Farm Sanctuary.
Known For

A candid and introspective look at the extreme beliefs and motives of Ingrid Newkirk, the British-born co-founder and driving force behind People for the Ethical Treatment of Animals (PETA), the world's largest animal-rights organization.
I Am an Animal: The Story of Ingrid Newkirk and PETA

In a moving narration, actor and activist Alec Baldwin exposes the truth behind humanity's cruelest invention: the factory farm. This documentary explores the treatment of animals in modern animal agriculture (also known as industrial agriculture or factory farming).
Meet Your Meat

Meat the Future ushers the viewer into a world vexed by the impacts of modern day industrial animal agriculture and zeros in on a solution-focused story. Revealing challenges and breakthroughs and posing a myriad of questions about the future, this 90-minute character-driven documentary explores the advent of real meat without the need to raise and slaughter animals. Spanning three years, Meat the Future chronicles the potentially game-changing birth of a new food industry referred to as “cell-based” “clean” and “cultured” meat – a term hotly debated as the industry approaches commercialization